Cardiff City to rebrand club changing kit colour and badge after investment from owners 

 

 

By Adam Higgins
Chief Football Editor 

 

 

Cardiff City are to change their coloured kit for next season from blue to red whilst also re-designing the club's crest 


 

Welsh side Cardiff City announced that the club will continue with their original rebranding plans, despite having scrapped the project in the face of opposition from supporters.

Announced alongside news of a financial investment from the Championship club's Malaysian investors, the club statement confirmed that a rebranding will take place that will see the Welsh side take the pitch wearing a red kit as opposed to blue next season.

The Bluebird, the iconic image of the club's badge, will remain but only as a minor component of a new Red Dragon badge- designed to emphasise the Welsh identity of the football club. However, the moves have not proved popular.

When first announced in May, the move met significant opposition among the club's fanbase, with the proposals said to have been scrapped. However, just a month later, the club's owners have said they will press on with the plans in the hope that it boosts the club abroad and their "international markets".

The club statement read: "Following a comprehensive review of wider supporter feedback via email, letters, media coverage and polls run via the official supporters club and Media Wales and as a consequence of the above commitment, Cardiff City Football Club will also reactivate rebranding proposals with a view to exploiting and maximising its brand and commercial revenues in international markets, which it is hoped in turn will bring success to the club locally, whilst also attracting new partners and investors."  

Cardiff also released a separate statement confirming that investors Tan Sri Vincent Tan and Dato Chan Tien Ghee have pledged their commitment to the club. As well as wearing red rather than blue home shirts from next season - for the first time since 1910 - the Championship club say they will now look into expanding Cardiff City Stadium and upgrading the club's training facilities.

Manager Malky Mackay welcomed the investment and the plans to bolster his squad for the new season saying: "The securing of this package of investment and the breadth of vision which it encompasses should enable us to build on the progress already made in my first year and puts us in a position to take Cardiff City forward in the way which the fans deserve."

 

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